BTN SFMS
A Sales Force Management System for Bank BTN: field sales tracking, team management, and performance analytics on mobile.
BTN SFMS (Sales Force Management System) is an enterprise platform for Bank BTN that digitizes and monitors the work of its field sales and marketing teams, from daily activity in the field to management-level evaluation.
Field officers use a mobile app to log visits and activities, manage prospects, and track their targets in real time, while managers get live dashboards on team performance, sales pipeline, and marketing activity across regions.
The system runs on a resilient Laravel backend with real-time updates, background processing and analytics, giving Bank BTN a single source of truth for sales-force productivity and more accurate, data-driven sales strategy.
Key Features
Field activity tracking
Log visits, GPS check-ins and daily activity directly from the field.
Sales team management
Manage marketing personnel, roles, targets and territories.
Prospect & pipeline management
Track leads and deals through every stage to closing.
AI lead scoring
Ranks prospects by likelihood to convert so officers focus on the best opportunities.
AI sales forecasting
Predicts sales outcomes and target attainment from historical and live data.
Smart next-best-action
AI recommends the next step for each prospect to move deals forward.
Target vs realization monitoring
Compare targets against realization per officer and region in real time.
Real-time dashboards & alerts
Live analytics and instant notifications on performance and activity.
Mobile-first app
Native mobile app built for officers working on the move.
